The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More
Mark Donnigan: It's going wonderful, Ben. I am so happy to be right here on your program.Specifically given the significance and the necessity of the topic we're going to be dealing with over the training course of this conversation too, which is one that I assume is actually under-discussed. One that could if not raise some brows, yet could obtain… Read More